I just watched a news segment about unemployed workers and how they are coping with the loss of their income. The mounting debt, the loss of a home and/or car, and the pressure to rebound and succeed can seem insurmountable. On top of it all, when they are the most vulnerable, they must face constant rejection through their search.

Salespeople are trained to face rejection on a daily basis and move on. In fact, some salespeople are trained to get even more energized from a rejection because they know statistically, they are closer to a sale. The trouble is, most of unemployed workers are not salespeople.

So here is some help:

1. Be a salesperson. Even though you may be an engineer or a factory worker or a manager, if you are unemployed, you are now a salesperson. Your current job is to sell yourself.

2. Meet the needs of your client (future employer). Great salespeople understand what their clients need and provide solutions to their needs. Focus on your client’s needs first. If you are able to meet their needs, your needs will be taken care of.

3. Plan your work and work your plan. Job hunting is a full time job and great salespeople plan their day before they even start it. They know that prime calling hours are 8:30-11:00 and 1:00-4:00. Let nothing stand in your way to maximize the brief time you have during the day to make a significant impact and yield positive results.

4. Accept rejection and move on. Rejection is part of the selling profession. Even the best salespeople do not make a sale to every prospect or client. A great person once told me, “Speak the truth and do not get attached to the outcome.” Doing the right things and doing them often enough will yield results. The sales profession has proven it time and time again.

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